What’s The Process Of Business Marketing Success PT 3

Over the past couple weeks I’ve talked about the approach one most have when getting ready to market anything. Although it’s pretty basic most small business owners never consider it, yet they wonder why their marketing efforts fail. I feel that with proper execution of these methods and mindset that were provided in part 1 and part 2 you will greatly increase your chances of success.

So the last and final installment of this is what I’ll call… (Drum Roll Please)

Damn I don’t know what I’ll call it. I guess its called part 3. (I know, I know it pretty boring.)

When establishing a relationship either with a person ro a client I’d suggest you consider these three elements inside your marketing:

Relate – Translate – Educate -à In this order

Whether you’re using the phone, internet, or print marketing you’ll start to notice by the results of your conversions that this formula is a true winner if done properly.

Relating to someone can be done in a couple different ways. My favorite is telling a story that will set up your marketing. You’ll notice that most people love listening to a story. People really like to listen to rags to riches stories. I also like the approach of telling a funny story that relates to lots of people that you can creatively tie into your marketing.

You can tell a story that you know lots of people have used before, so others will be able to relate. After you tell your story you’ll be able to tie a product or service into the story.

Let me give you an example. Let’s say you can tell a story where you were day dreaming at a stop light and you didn’t move on a green arrow because you were spaced out and the car behind you honk it’s horn so loud it scared you. You then did something weird or funny. If you do the next step creatively you can tie your product or service into that story, which is another lesson.

The fact that you can tell a story that people can relate with results in people starting to look at you differently. First they may not, depending on how well you do this, see you as a person attempting to sell them. They see you as a friend telling a story and possibly recommending them something.

Your next step will then be to educate your prospect. People generally love to learn.  You’ll now have their attention by you relating.  Now you’ll educate them. You can do this by simply giving facts and figures, teaching them lessons on why it did or didn’t work for you, or you simply can have authority figures speak about how it helped them and why your product and service works.  Basically, you can educate as if you’re a teacher in front of the room.

The last step to this marketing approach is to translate it so you’ll have their attention. You’ve already educated them. Now you’ll be able to explain the benefits of your product or service in a way that describes benefits of the client using it.  You can show them how using it will assist them.

In the last and final basic stages of this process, you’ll want to be sure you speak to them in benefits and not features of your product. People don’t care about features. Your prospect only cares about how it’s going to help them, which you’ll do by translating the benefits.

It’s a simply formula yet if done properly relating, educating, and translating is a really powerful way to business success and mastery.

Hope you enjoyed and found some value in this three part lesson.