Over the past several writings, I’ve written about the subject of personal development and mindset stuff. I’m going to do something a little different for the next couple writings. What I’m going to talk about is some marketing principles that may help you in the way you market.  This could lead you to more sales or at least be able to generate more leads for your business.

Today I’m going to touch base on three methods of communication with your prospect Over the course of the rest of the week I’ll break down each step.

So here’s my theory…

I feel that most small businesses do themselves injustice by attempting to act and run their businesses too much like a big business. Here’s what I mean by this. You have a small business, whether it be a home business or a small construction shop of some sort. What I frequently see is these businesses attempting to appear bigger than they really are.

By attempting to make your business bigger than it really you actually take away from your business. In today’s market place people have their own personal radar sensors up for scams, being ripped off, and being taken advantage of.  Consumers are more aware and conscious of the buying cycle then they ever have been in the past. Today’s consumer is actually smarter than yesterday’s consumer.

By attempting to make your business seem bigger than it really you will actually hurt your business in many ways. I see a lot of small businesses that put pictures of warehouses and office spaces that done exist on their sites. I’ll see them come up with these voice mail systems that say stuff like, “press one to be connected to the operator, press two to be connected to Jack the owner, and press three to hung up on.” I was joking about the hung up part, but it would be kinda of funny!  Some small business owners will put up a front to make them sound bigger than they really are.

Don’t get me wrong.  It’s important to be established and really have your business set up to provide the best service to your customer. What I recommend is to not attemp to sound like you’re some huge company. In fact, I can even prove the big companies are actually on to this now.  There are big companies that are actually making themselves sound smaller now so they can better connect with the buyer.

Consumers in today’s market place actually don’t want the slick salesman.  They don’t want the big company and they don’t want all the B.S. of big corporate marketing. Here’s what people want… People want relate ability. They want to be able to connect with people. The consumer today is a different consumer than yesterday. People want to deal with people.

Not recorded voice machines

Not any kind of B.S.

In fact you’re now seeing big companies do this in their marketing. You’ll see Verizon and ATT commercials on TV that have one person that seems to be an average Joe talking to you on TV like you’ve been friends for a long time. You see a Best Buy commercial and where they have a person that seems to work in their store talking and acting like it’s your sister’s best friend that has been coming over for dinner for years.

These bigger companies are getting what I’m talking about. They understand that people actually want to deal with actual people and they want to relate and connect with people they can like and trust.

So be careful that you’re not attempting to act like a big company. Try to keep things as personal as possible because people will relate to you and your business much better than having crazy websites and crazy voice message machines.

I’ll be going into this deeper over the next couple of days.